In today’s world, it is really important to know what makes your ecommerce site successful because considering the competition, making your customers happy is harder than ever as the patience of customers diminishes, the speed and overall performance of ecommerce websites have become a priority for all businesses.
Shopping cart desertion is a real disease for ecommerce, and retailers are trying to discover a remedy for it. They are making great strides in facilitating signup and checkout processes, improving shipping rates and policies, cutting extra costs, strengthening online store security, and more.
However, such an aspect as a website’s low speed is often neglected and you have no idea how wrong it is for your website’s online reputation. Every user in the world expects a webpage to load in two seconds or less than 2 seconds, they want the online website to be super fast and speedy so they don’t have to wait, not even for a second.
Consequently, a slow website may lead to 75% in abandonment rates while decreasing customer loyalty twofold. Besides, 64% of shoppers won’t come back if an e-commerce website takes too long to load. It is necessary that an ecommerce website should offer fast experience or you will end up risking conversions and perhaps future earning opportunities.
Many things can cause ecommerce performance issues but here we have come across a few factors of what makes your ecommerce site successful. The issue we discuss here should be the initial points on your checklist if your site is being sluggish.
1. Content Delivery Network (CDN) Disabled
Do you know what makes your ecommerce site successful? CDN! It is a non-negotiable factor for platform performance.
A Content Distribution Network or Content Delivery Network (CDN) is a group of servers dispersed all around the world. It delivers the content to the closest server to your visitor’s location, making local user experiences faster.
Whether we know it or not, every one of us is associated with CDNs on a daily basis; when watching Facebook videos or scrolling social media feeds, reading blogs on news sites, shopping online.
Let’s see what happens under the hood. The content delivery network (CDN) stores a cached version of your website content on servers around the globe. This process can reduce load time because it improves latency, which is the time it takes for a page asset (example given, an image) to load after being requested. That is because these CDNs are much closer to most consumers than the origin server, so the bytes don’t have to travel long.
Many people already know the importance of CDN. However, it is common that when someone is making changes to your site, they turn off the CDN so the site-in-progress version is not cached and when they are done changing the website, they forget to turn the content delivery network back on. It is a common cause of a slow ecommerce website. You must be thinking how can we fix this problem well fret not, we are all here to speed up your ecommerce website. You can simply fix this problem by checking if your CDN is working properly, many tools are available for checking if CDN is working or not. This is one of the most important factors of what makes your ecommerce site successful
2. Use a Fast and Reliable Hosting
You know your website is slow, but what exactly is making it sluggish? The speed of a page can vary depending on a user’s device or network but still, your infrastructure and hosting service can influence your ecommerce website performance.
Many ecommerce sites crash during black Friday or Christmas sale experienced by name-brand retailers. According to ITIC’s survey, “81% of respondents said 60 minutes of downtime costs their business over $300,000.” That’s a humungous amount, isn’t that?
The hosting platform plays an important role and choosing the right hosting platform is what makes your ecommerce site successful. Make sure you look at when researching hosting platform requirements:
- Memory or bandwidth limits for scaling during flash sales and seasonal promotions.
- Projected traffic and peak user load to avoid crashes from a sudden spike in visitors.
Chris Pafiolis, the founder of SweetLegs says, “In about a 30-day turnaround, we were fully done, launched, up and running, orders coming in”, “What we noticed was—the new ecommerce site, no matter how hard we hammered it with our distributors, it did not go down.”
During the Black Friday sale, the sweetlegs website handles 11,000 orders in 2017 and you know what is more impressive, sweetlegs sales went up 40% over a year during the first two quarters of 2018.
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3. Organize your Tracking with Google Tag Manager
According to the Tag Inspector, “Reduce the number of required outside calls. It also makes this request asynchronously (in the background, letting the rest of your website load independently of the response outcome).”
E-commerce websites seem to be eating up the retail world right now. We’re seeing longtime brick-and-mortar retail brands closing or going broke that we never would have expected to see disappear 10 years ago. All of this is because everyone prefers to shop online now, nobody wants to wait in line. It is really important to have an e-commerce website, even brick-and-mortar stores have been forced into creating an online presence. However, it is more important to know what makes your e-commerce website successful because your whole retail business depends on it.
Many of these factors are not possible to perform accurately. If you really want to have an online presence, you can enlist Wrkmash as it is one of the best online store builders, you can have a successful online store with multiple themes and color schemes. It is a cloud-based software system that is designed to build an online store and knows what makes your ecommerce site successful. Click here to start your 14-day free trial and have an online store in the palm of your hand!